MELBOURNE IS ONE OF THE MOST DESIRED INVESTMENT DESTINATIONS IN ASIA PACIFIC WITH A POSITIVE MARKET OUTLOOK AND AN EXTENSIVE CALENDAR OF ANNUAL EVENTS.
This contemporary Hotel, opened in April 2009, has been purpose-built to maximise profitability through operational and energy efficiency. With an exceptional guest offering, established reputation and excellent historic trading profile, the Hilton Melbourne South Wharf is one of Melbourne’s leading five-star hotels.
Melbourne is one of the most desired investment destinations in Asia Pacific with a positive market outlook and an extensive calendar of annual events. One of Australia’s busiest gateway cities, it has been named the world’s most liveable city for the fifth year running by the Economist Intelligence Unit, and its population of over 4.4 million is projected to overtake Sydney as Australia’s largest capital city by 2053, according to the Australian Bureau of Statistics.
The MCEC has been awarded as Australasia’s Leading Meetings and Conference Centre in 2012, 2013 and 2014 by the prestigious World Travel Awards, attracting around 1,000 events and 700,000 delegates annually. The centre offers delegates 52 meeting spaces including the largest pillarless space in the Southern Hemisphere at 30,000 sqm.
Furthermore, the MCEC in conjunction with the Victorian Government recently announced plans to commit funding to ensure it meets global demand for multipurpose convention and exhibition space. According to the MCEC, the proposed expansion is expected to result in an additional 74,000 international visitors annually.
With the benefit of efficient design and Hilton Worldwide’s strong operational focus, the Hotel achieves excellent profitability. Opened in 2009, Hilton Melbourne South Wharf offers attractive depreciation benefits and limited building, plant and equipment costs over the medium term.
To drive further revenue, the Hotel has recently reconfigured under-utilised food & beverage space to create premium quality, hotel-specific meeting and conference space. Since opening in March 2015, this new space has generated incremental revenue and will continue to drive food & beverage profitability, enhancing the existing cash flow as marketing gains momentum.
Hilton Melbourne South Wharf is located in Melbourne’s newest business, arts and dining precinct. This location offers easy access to Docklands, Etihad Stadium, Crown Casino and the Central Business District.
The Hotel is well placed to benefit from the long-term growth and development occurring in the area with a number of major infrastructure projects, both planned and under development, including expansion of the MCEC, the Docklands and the Fishermans Bend urban renewal project.